Selected Clients

Creative Director with 11 years of experience building brands that grow, resonate, and endure.

I’m a Creative Director with 11+ years of experience leading creative for fast-growing startups and purpose-driven organizations. From Fortune 500 companies to nimble emerging brands, I build cohesive brand systems and omnichannel campaigns that translate ideas into strategy-led visual storytelling.

My expertise sits at the intersection of big-picture brand thinking and refined visual execution. I’ve led multidisciplinary teams across technology, healthcare, and lifestyle sectors, guiding work from early concept through scalable brand expression.

My approach centers on optimizing creative workflows and bridging human creativity with GenAI integration. Through AI prompt engineering and agent training, I help teams streamline production, scale efficiently, and maintain strong, consistent brand identity.

Specialties

Brand Strategy
& Positioning

Creative Operations
& AI Direction

Art Direction &
Integrated Campaigns

Driving strategic differentiation for global brands through research-led insights and visionary positioning.

I repositioned a core product identity to capture the Gen Z market, resulting in an increase in market share among the 18–25 audience and a 15% lift in inbound referral inquiries through premium client-experience assets.

Designing workflows that bridge human creativity with GenAI integration.

By implementing AI-assisted production pipelines, I reduced asset turnaround time by 50% without increasing headcount. I also architected a scalable DAM taxonomy that cut asset search time by 40%, reclaiming 20+ creative hours per month for high-value conceptual work.

Conceptualizing high-caliber, omnichannel campaigns that synchronize business goals with refined aesthetics.

I have lead multi-channel narratives that have successfully increased organic social mentions by 36% within 17 months.

Design Systems
& Governance

Pioneering institutional-grade design systems that ensure long-term brand integrity and Ethical AI governance.

I developed compliance-first templates that reduced legal revision cycles by 30%, significantly accelerating time-to-market for regulated campaigns in the finance sectors.

User-Centric Design
& UX Strategy

Executing seamless, data-driven digital experiences through UX/UI design and information architecture.

My redesign of landing page templates for independent advisors increased average dwell time by 43% and reduced bounce rates by 11%, directly improving lead quality and engagement.

Business Leadership
& Efficiency

Governing creative operations with a focus on resource strategy and measurable impact.

I restructured the intake workflows in Jira, improving on-time delivery from 70% to 95%, and negotiated vendor contracts to bring production in-house, saving $150k in annual agency fees.