DESIGN / PHOTOGRAPHY
/ WEB DEVELOPMENT
Innovative Art Director with 8+ years of experience shaping and developing brands. Customizing holistic visuals and marketing strategy for FORTUNE 500 companies and small businesses alike. I have experience in large creative teams as well as leading small in-house ventures, interfacing with a variety of departments outside of my role to be a beneficial key member of organizations. As a self-starter, I am highly motivated in learning new skills to execute project goals in a fast-paced environment.
Commonwealth Financial Network // May 2020 - Dec 2021
Led creative development for Commonwealth’s advisor marketing clients. Designed interactive experiences, including websites, landing pages, email campaigns, social media graphics, infographics, print, and web advertisements to deliver on business goals. Managed the presentation of concepts and initiatives to advisors for further brand development and maintaining client relationships.
Racepoint Global // Jul 2017 - Nov 2018
Led cohesive design solutions across digital, social, print, and mobile platforms for the Racepoint Global brand. Assisted the Creative Services team in creative projects for Panasonic, Samsung, Glidden Paint, Dassault Systemes, Huawei, and
GRAPHIC DESIGNER & MARKETING ASSISTANT
FilterSense // Jan 2015 - Feb 2016
Led FilterSense’s rebranding campaign while managing and upgrading brand assets and a new company website project.
GRAPHIC DESIGN INTERN
Instron // Dec 2014 - Jan 2015
Designed Instron’s interactive sales book, safety signs, and banners for trade shows. Conducted photoshoots and photo editing for new product launches.
ADOBE PHOTOSHOP INSTRUCTOR
Somerville/Cambridge Elder Services // Nov 2014 - Jan 2015
Conducted a Photoshop introductory course for Somerville/ Cambridge Elder Service’s marketing department.
Arca // Jan 2022 - Present
Shaping and overseeing the execution of Arca’s brand identity throughout the Arca family of brands. Responsible for overseeing all design initiatives, and providing comprehensive and strategic direction on campaigns. Leading artistic development of marketing and promotional materials including, print, digital, mobile, television, and radio. Overseeing company website design and management.
SENIOR GRAPHIC DESIGNER
Zildjian // Nov 2018 - May 2020
Developed new brand design standards and guidelines throughout the Zildjian family of brands including Zildjian, Vic Firth, and Balter Mallets. Led all creative projects and initiatives throughout the Zildjian family of brands, including digital advertising, print publications, social media, product catalogs, product packaging, product launch assets, Amazon A+ pages, retail webpages, email campaigns, and trade show assets, sales collateral, and in-store signage.
GRAPHIC DESIGNER & WEB DEVELOPER
TRACS, Inc. // Feb 2016 - Jul 2017
Led graphics and web development for trade shows, sports events, and physical activities. Developed pitch materials, post-event statistic presentations, social media planning, email marketing campaigns, event photography, and websites for event registration.
Snapchat // Jul 2015 - Jul 2017
Designed geo-filters published for various events and locations around the greater Boston area, including Somerville, Nahant Beach, Davis Square, and the Charles River.